TRACY BRODERICK
VP \ Audience Planning

Tracy has a mantra that every company must adopt if its brand is to survive in the new millennium: Media is the new Creative. With today’s consumers paying less attention to print ads and traditional advertising sources, Tracy approaches every media plan with an uncanny ability to root out the target market anywhere they are and deliver our clients’ messages to them in extraordinary ways. Adventurous inside the office and outside it (she climbs 14ers), Tracy’s imaginative slant to media planning has paid off big for
our clients.

She sharpened her skills for five years at Leo Burnett in Chicago, working on accounts such as United Airlines, Procter & Gamble, Pillsbury, Kraft and Phillip Morris before making her way to Karsh\Hagan, where she has spent the last 15 years building the most respected media department in the region.

Tracy was instrumental in bringing Karsh\Hagan to the forefront of the region for online media planning, and has worked diligently to raise the profile of media within our clients’ businesses. Category experience includes travel, financial, health care, retail and more. Tracy’s ability to look beyond the numbers and see the bigger picture is one of the reasons for Karsh\Hagan’s success today.

 

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In 1977, Phil Karsh and Tom Hagan founded Karsh\Hagan on the love of a great idea - to build their clients’ businesses. After 32 years, that’s what keeps us hungry. The agency provides branding, on/offline marketing communications and innovative business building ideas that stand out, move brands forward and challenge the status quo.. Our ability to genuinely connect brands with their audiences is what has made Karsh\Hagan successful. Key clients include: American Crew, Pinnacle Bank,TDAmerirade, Visit Denver, Western Union and others.